For sale is a growing and popular content business in the footwear and apparel niche.
Launched in 2017, the business has become an authority in the footwear space by providing informative, long-form content focused on outdoor shoes, athletic shoes, footwear accessories, and walking safety. With an in-depth content library consisting of c.500 pages, the business has quickly established a trusted brand, attracting more than 3.5 million visitors over the LTM.
The business has secured a firm foothold in the rapidly-growing footwear market. With the market for footwear forecasted grow from c.$110 billion in 2019 to c.$151 billion in 2023, driven in large part by consumer purchasing more shoes online (and consequently reading more online reviews), the business offers direct access to this large and fast growing market.
With significant investment into quality content from the start, the business has scaled at an impressive rate. This has helped secure rankings for c.141,000 keywords and fuel revenue expansion while keeping operations lean and simple and allowing for plenty of time to invest in growth.
The business presents a great acquisition opportunity for a new owner looking to take over a trusted and authoritative content business. With an impressive library of long-form content, attractive keyword rankings, and a robust backlink profile, a new owner will be immediately set up for success.
* Note that revenue and profit figures have been annualized on a last three month basis.
Sale Pending: No
First Seen: Mon, Nov 18th 2019
Last Updated: Tue, Jan 28th 2020