Main Benefits

• Popular brand in the fashion and apparel niche
• Dominant SEO presence with keyword rankings for c.141,000 keywords and strong backlink profile
• Steady revenue growth with earnings rising at a c.15.3% CMGR over November 2018 to October 2019
• Rapidly growing traffic profile with over 3.5M visitors in the LTM
• Simple operations allowing for a lean cost structure and driving high net margins

Description

For sale is a growing and popular content business in the footwear and apparel niche.

Launched in 2017, the business has become an authority in the footwear space by providing informative, long-form content focused on outdoor shoes, athletic shoes, footwear accessories, and walking safety. With an in-depth content library consisting of c.500 pages, the business has quickly established a trusted brand, attracting more than 3.5 million visitors over the LTM.

The business has secured a firm foothold in the rapidly-growing footwear market. With the market forecasted to grow from c.$110 billion in 2019 to c.$151 billion in 2023, driven largely by consumers purchasing more shoes online (and consequently reading more online reviews), the business offers direct access to this large and fast growing market.

With significant investment into quality content from the start, the business has scaled at an impressive rate. This growth has helped secure rankings for c.141,000 keywords and has fueled revenue expansion while keeping operations lean and simple and allowing for plenty of time to invest in growth.

The business presents a great acquisition opportunity for a new owner looking to take over a trusted and authoritative content business. With an impressive library of long-form content, attractive keyword rankings, and a robust backlink profile, a new owner will be immediately set up for success.

* Note that revenue and profit figures have been annualized on a last three month basis.