Back to Listings SaaS - Leading Conversion Rate Optimization Software - $1.1M ARR

Asking Price : $2,500,000

Annual Gross Revenue : $1,100,000

Annual Net Profit : $441,000

Profit Multiple : x5.67

Inventory Value: N/A

R-Index : 78

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From the Broker

Main Benefits

  • Market-leading brand in the conversion rate optimization niche
  • Clear product market fit helping drive impressive revenue CAGR of c.218% over the 2017 to (e)2019 period
  • Highly attractive SaaS metrics with a high LTV of c.$8,700 and negative net MRR churn
  • Glowing user reception with stellar reviews on third-party review sites


For sale is a highly rated B2B SaaS business in the conversion rate optimization (CRO) niche.

Launched in 2016, the business offers an intuitive and feature rich solution for business owners looking to engage with end-users and improve conversions via push notifications. With a focus on customization, ease-of-use, and customer success, the business delivers an unrivalled value proposition that has resonated with users.

As consumers continue to spend more dollars online, businesses are placing an ever-increasing focus on digital marketing and CRO. Within the digital marketing and CRO space, push notifications have shown to be one of the most effective strategies by simultaneously boosting ROI and reducing CAC. With an established and highly effective push notification software, the business stands to greatly benefit from these trends.

With a focus on functionality and ease-of-use, the business has secured glowing reviews. This has helped fuel rapid revenue growth while generating impressive SaaS metrics. With favorable unit economics and a well-trained team staying on post-sale, a new owner will have plenty of resources to invest in growth.

The business presents a great acquisition opportunity for a new owner looking to take over a scalable and authoritative B2B SaaS business with a clear and defendable position in a large and growing niche.

* Revenue and profit figures are annualized on a last 1 month basis.

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Listed By

Sale Pending: No

First Seen: Tue, Nov 26th 2019

Last Updated: Sat, Feb 1st 2020

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