Back to Listings Price Reduced: Healthy Meal Delivery - Subscription eCom Business

Asking Price : $175,000

Annual Gross Revenue : $164,506

Annual Net Profit : $105,906

Profit Multiple : x1.65

Inventory Value: N/A

R-Index : 207

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From the Broker

eCom business that serves local and healthy cooked meals to customers' doors every week. Formerly a fitness meal prep business, in the course of two years this business was transformed to serve the larger market of health-conscious consumers. With the rapidly growing fitness and health market, it is positioned to supply the demand of people looking for healthy meals conveniently prepared and cooked for them. Saving them time from having to grocery shop, prep, cook and clean. With minimal user barrier to entry, all customers do is choose their meals/plan, receive weekly delivery, microwave and enjoy.

The infrastructure was designed specifically to be able to scale at a national level, providing an admin-friendly platform to open in any new market/city across the US. As a small and lean operation, this business outperforms any competitor in the market at a profitability standpoint with proven demand for a weekly, high recurring revenue model - offering massive potential for scalability and sustainable growth.

This is not just a flash-in-pan online account through a third-party platform like Facebook or Amazon. This business is its own proprietary platform with proven cash flow history and high revenue capabilities, controlling the entire supply chain.

Highlights & Key Assets:

o Strategically positioned to apex a rapidly growing market soon to be $200B for recurring consumer service for healthy pre-cooked meals and delivery.

o Proprietary web admin-friendly infrastructure and IP all built for scalability and proven revenue generation.

o High-paying recurring clientele for locally sourced, meal prep service. Product nature and service renders extreme loyalty, some clients have been on weekly credit card charge 1-2 years now. (Very rare to have a recurring service charge $100-$200/week let alone per month, yet attracts the clients happily willing to pay for this nature of product and service).

o High life-time value of clients on recurring basis. Average LTV = $450/client. Cost of Acquisition = $0 - $8.41. Average 40 meals/month served per customer. Once an experienced online marketer (which the owner is not) starts driving paid traffic, the service has already been proven to sell itself.

o Consumer friendly product/service for mass marketing on social media, requires no salesmanship as it's a very intuitive product, just requires strategic exposure.

o Premium domain name and brand.

o Email lists of 2,000+ prospects and 400+ customers.

o One year of established SEO ranking.

o Validated high potential market with all of the heavy lifting done and ready for automated rapid scaling now.

o Created an advance and complex web infrastructure with one deliberate purpose in mind: automation. Because automation = scalable. New owner can focus on just growing the revenue/marketing. Provides the luxury of minimal to zero maintenance actions, everything is customizable and runs on automation, powered by the web infrastructure.


The company owner is willing to offer a training period. This is flexible depending on your needs. Transition will be smooth as the current owner built the company to be autonomous in order for scaling potential. It was built to own and grow, not to maintain and work in. Owner also willing to consider staying on as a strategic advisor.

Reason For Selling:

The owner has been hired on as executive of VC backed startup (unrelated to this business). Unfortunately, the owner will no longer have enough time to work on and grow the meal delivery business. Remained practically autonomous, running the business on its own in 2019. He would like to see this company continue to grow because of its proven potential. The owner has done all of the groundwork in building a scalable system so the next owner should have the luxury to just grow it. Depending on the offer and what a new owner wants, the current owner is willing to remain as a strategic advisor.

Perfect acquisition for an owner who wants to own a high cash flow small business with minimal time investment or who may seek venture capital investment rounds to grow the enterprise. If a new owner is savvy enough they could run a few campaigns, bump revenues and seek $1mm seed VC capital within a few months. The current owner cannot do that themselves as their time is focused on the startup.

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Sale Pending: No

First Seen: Mon, Dec 2nd 2019

Last Updated: Tue, Mar 17th 2020

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