Launched in 1999, this business owns a portfolio of over 1,500 domain names that a third party domain expert valued at $6.4 million to retail end users. The owner has turned domain name sales from this portfolio into a roughly six-figure income stream for 20 years simply by responding to inbound inquiries on the domain names.

Over 1,000 domain names in the portfolio are proper names, e.g., firstnamelastname.com and, because of this, the owner has seen a continued interest level from individuals that wish to own the .com domain name for their first and last name. The owner has also been able to steadily increase prices over the years as end-users recognize the value of their only opportunity to purchase their personal .com domain name. Also included are over 300 high value "generic term" names and high value 3 letter .org and 4 letter .com acronyms that the owner has kept priced high because of their desirability.

No effort has been made to conduct outbound efforts to sell the domain names more quickly as the owner has instead opted to earn a roughly six-figure income stream for the past 20 years with as minimal effort as possible. Domain sales are automated and sold through three places, Afternic.com, Sedo.com, and the seller's domain name platform.

A new owner could acquire this domain portfolio and immediately focus on outbound efforts to sell the domain names more quickly to recoup their initial capital and start earning a return on their investment.

Systems are already in place to handle domain sales for a new owner to take over the reins and scale the domain sales up or to continue operating the business as a more passive income stream like it is currently operated today.