Back to Listings Affiliate - Hunting & Outdoor Optics Product Reviews - $13.7K gross/mo

Asking Price : $523,000

Annual Gross Revenue : $164,000

Annual Net Profit : $158,000

Profit Multiple : x3.31

Inventory Value: N/A

R-Index : 116

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From the Broker

Main Benefits

  • Authoritative and market leading brand in the lucrative and growing hunting and outdoor optics niche
  • Impressive CAGR 104% YoY growth from 2017 to (e)2019
  • Strong traffic with c.1.8 million pageviews and c.1.2 million visitors in the LTM
  • Strong organic search presence with features in numerous notable publications and keyword rankings for c.33,000 keywords
  • Simple operations with high net margins and low owner involvement


For sale is an authoritative content business in the hunting and outdoor optics niche.

Launched in 2015, the business has rapidly established itself as a leading provider of unbiased, in-depth and informative hunting and outdoor optics information. With over 400 educational posts focused on scopes, binoculars, monoculars, and various other optic-related topics, the business continues to gain traction amongst a growing audience base.

With the global sport optics market projected to grow at a steady CAGR of 2.71% between 2019 and 2024 to reach $2.1 billion in annual sales by 2024, the business has carved out a lucrative and highly profitable position as one of the leading sources of information within this expanding niche.

The significant investment in quality content from the start has helped secure an impressive organic search presence. With hundreds of detailed posts and a robust backlink profile, including links from Burris Optics and Bushnell, the business now ranks for c.33,000 keywords. This has helped drive rapid traffic growth, with sessions rising at a c.104% CAGR over the period 2017 - (e)2019, with the site attracting over 1.8M pageviews in the LTM.

The business presents a great opportunity for a new owner to take over a reputable content business in a lucrative niche. With a robust SEO foundation, hundreds of detailed posts, and steadily expanding traffic, the business is primed for growth.

* Revenue and profit figures are annualized on a last three-month basis.

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Listed By

Sale Pending: No

First Seen: Wed, Dec 11th 2019

Last Updated: Mon, Jan 6th 2020

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