Back to Listings Affiliate - Pet Supplies & Accessories - $21K gross/mo

Asking Price : $818,000

Annual Gross Revenue : $256,000

Annual Net Profit : $243,000

Profit Multiple : x3.37

Inventory Value: N/A

R-Index : 114

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From the Broker

Main Benefits

  • Two growing brands and traffic within the lucrative, multi-billion-dollar pet niche
  • Continuous investment in content, with the portfolio ranking for c.162,000 keywords combined
  • Rapid traffic growth, with the sites attracting more than 7.7M visitors throughout the annualized L3M
  • Steady revenue growth with earning rising at a 29.6% compounded monthly growth rate over the L6M
  • Lean cost structure and clear operational synergies


For sale is a portfolio of two content businesses in the pet supplies and accessories niche.

Launched in 2018, the two businesses have quickly gained traction by providing detailed and highly informative dog guides, advice, and product reviews. With a vast library consisting of hundreds of in-depth posts, the sites have become the go-to source of information for hundreds of thousands of visitors looking to learn more about their beloved pets.

As more and more households have dogs (over 63 million households have a dog in the US alone), spending on the pet niche continues to rise, expected to surpass a staggering $75 billion in 2019. With growing traffic, the portfolio is poised to continue capturing market share in this highly lucrative market.

With a steady investment in content, the sites boast c.325 posts combined. This has helped establish a strong organic search presence and fuel steady traffic growth. Revenue has followed on a similar trajectory, offering plenty of cash flows for a new owner to invest in growth.

The business presents a great opportunity for a new owner to take over a portfolio of two complementary content businesses with an impressive history of growth and a firm foothold in a growing niche.

* Revenue and profit figures are annualized on a last one-month basis.

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Sale Pending: No

First Seen: Sat, Dec 21st 2019

Last Updated: Tue, Jan 14th 2020

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