Main Benefits

• Well established brand in an evergreen niche.
• Strong SEO foundation with keywords ranking for c.47,700 keywords.
• Attracted c.1.8 million visitors over the LTM, with number of visitors rising c.470% from 2018 to (e)2019.
• Steady revenue growth, rising at a c.10.8% CMGR over the LTM.
• A lean cost structure enabling minimal owner involvement and high net margins.

Description

For sale is a content business in the fish and aquariums niche with c.1.8M visitors in the LTM.

Launched in 2018, the business has quickly established itself as a reputable source of information on a variety of fish and aquarium topics. With over 100 long-form posts focused on aquarium accessories, algae, and fish diseases, the business has successfully differentiated itself from competition.

Pet fish ownership is predicted to continue to grow over the coming years, with more than 13 million American households owning a pet fish in 2019. As a leading provider of fish and aquarium information, the business enjoys a large addressable target market and presents numerous opportunities for growth.

The business has attracted c.1.8 million visitors over the LTM, with visitor numbers rising an incredible c.470% from 2018 to (e)2019. Revenue has followed a similar upward trajectory, rising at a c.10.8% CMGR over the LTM. With simple operations and a lean cost structure, a new owner will have plenty of resources to invest in growth

The business presents a great opportunity for a new owner to take over a reputable content business in a lucrative niche. With a well-built SEO foundation, a vast content library, and steadily growing traffic, the business is primed to be taken to the next level.

* Revenue and profit figures are annualized on a last three-month basis.