Started in April 2018, this trademarked brand is an ecommerce company in the non-electric kitchen niche (cutting boards, knives, jars, and more). The business has direct relationships with overseas suppliers with already deeply negotiated prices - this is their main competitive advantage. The major online outlets are Amazon and Wayfair (98% Amazon and 2% Wayfair). The business also has vendor relationships with big box retailers. The 2 year old business has 11 SKUs and the leading product is the knife set (colored or in all black) which accounts for about 50% of revenue. The trademark will transfer to the new owner, providing brand recognition & brand protection.
At a 1.89x multiple this business is priced to sell so that the owner can focus on his tech business and allow the buyer to take this to the next level.
Sale Pending: No
First Seen: Tue, Jan 28th 2020
Last Updated: Wed, Jan 29th 2020