Back to Listings Lead Generation - Top Dental & Oral Care Resource - 1.8M Sessions/Yr - $179K gross/mo

Asking Price : $5,935,000

Annual Gross Revenue : $2,150,000

Annual Net Profit : $1,349,000

Profit Multiple : x4.40

Inventory Value: N/A

R-Index : 93

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From the Broker

Main Benefits

  • Dominant presence within the c.$35 billion-dollar global dental market
  • Vast content library helping secure and impressive c.48,000 keywords for the portfolio
  • Rapid revenue growth with earnings rising at a c.150% CAGR over the 2017 to 2019 period
  • Impressive traffic profile with the sites seeing c.$1.8M sessions over the LTM
  • Simple operations with well-developed and profitable lead generation partnerships


For sale is a reputable lead generation business in the lucrative dental and oral care niche with over 1.8M sessions over the LTM.

Launched in 2011 and 2003, the two sites have established themselves as a go-to resource for millions of consumers looking for trusted dental professionals for various dental emergencies. With coverage across all 50 states, the portfolio offers access to a large range of dental professionals and procedures, including sedation dentists, denture repair, oral surgeons and holistic dentists, amongst many others.

With the global dental market estimated to grow to $37 billion by 2021,the sites have secured a firm foothold in this highly profitable industry. With a proven track record and clear market fit, the business is poised to continue its upward trajectory under a new owner.

Boasting over two decades of combined operational history, the sites have secured dominant organic search rankings. With over 2,000 pages of content across the two sites, they rank for an impressive c.42,000 and c.6,000 keywords respectively, while securing backlinks from reputable sources such as York County Libraries and Entrepreneur. In turn, this has helped drive impressive traffic, with the sites attracting over 2.5M page views over the LTM.

The dominant online presence has allowed the business to secure favorable lead generation partnerships. With custom pay-outs, the portfolio boasts a highly attractive average commission per lead of c.$10.6 while attracting c.16,700 leads per month. This has translated into meteoric revenue growth, with revenues rising at a staggering c.150% CAGR over the 2017 to 2019 period.

The two sites present a unique acquisition opportunity for a new owner to take over an authoritative content business primed for growth.

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Sale Pending: No

First Seen: Wed, Jan 29th 2020

Last Updated: Fri, Jan 31st 2020

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