Main Benefits

• Growing content portfolio in an evergreen niche
• Strong SEO presence with keywords ranking for c.31,000 keywords
• Steady traffic profile with over 320,000 visitors combined in the L12M
• A lean cost structure enabling minimal owner involvement and high net margins

Description

For sale is a portfolio of four content businesses in the consumer goods and lifestyle niche.

Launched in 2018, the portfolio enables users to find optimal products across a range of sectors including home care and maintenance, cooking, lifestyle, and fitness. With a focus on informative content, the sites boast hundreds of articles spanning product reviews, general tips, and how-to guides.

Over the years, the sites have become reputable players in the consumer goods market. With the market for consumer goods predicted to reach c.$15 trillion by 2025, the portfolio is optimally-positioned to capture a larger proportion of this evergreen and growing market organically over time.

The sites' strong traffic profiles have in turn translated into revenue growth. With four complementary websites, the portfolio has generated c.$96,000 in gross revenue over the LTM while maintaining a lean and scalable cost structure and creating plenty of resources for a new owner to invest in growth.

The businesses present a great acquisition opportunity for a new owner looking to acquire a diversified portfolio of scalable content businesses. With a library of long-form content, strong keyword rankings, and a presence across numerous complementary niches, a new owner will be immediately set up for success.

* Revenue and profit figures are annualized on a last six-month basis