Back to Listings Display Advertising - Lifestyle & Hobbies Blog - $3.6K Gross/Mo

Asking Price : $135,000

Annual Gross Revenue : $44,000

Annual Net Profit : $42,000

Profit Multiple : x3.21

Inventory Value: N/A

R-Index : 118

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From the Broker

Main Benefits

  • Firm foothold in the lucrative lifestyle & hobbies niche
  • Solid organic search presence with keyword rankings for c.9,000 keywords
  • Boasting over 670 detailed articles on the niche
  • Lean operating model with high net margins
  • Over a decade of operational history


For sale is an established content business in the lifestyle and hobbies niche with over a decade of operational history.

Launched in 2009, the business has stood the test of time by providing unique content for recipes, crafts and DIY, attracting over 11,000 likes on Facebook. With clear market fit, the site has seen c.540,000 unique visitors in the L12M.

As food bloggers continue to gain traction, with c.89% of consumers going online for recipes, the business stands poised to benefit from its long-standing presence.

Boasting c.670 articles across the site, the business ranks for an impressive c.9,000 keywords. This has helped attract over 805,000 page views in the past year while securing backlinks from authoritative sites such as wikiHow.

The business presents a sound investment opportunity for a new owner to takeover an established content business.

* Revenue and profit figures are annualized on a last twelve-month basis.

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Sale Pending: No

First Seen: Mon, Feb 3rd 2020

Last Updated: Mon, Feb 10th 2020

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