Launched in early 2017, this SaaS business has quickly become one of the most popular analytics tools globally for Amazon Sellers, enjoying 135% YOY growth in MRR.

The software is a vital daily tool for FBA Sellers, providing real-time and historic profitability analysis across all SKUs and tracking more than 70 fees associated with selling on Amazon.

The product's focus on simple and intuitive UI has translated into impressive usage and retention. The app currently enjoys a very low 2.8% revenue churn rate, a CLTV of $2,300, an average customer life time of 30+ months, and user engagement of 94% per month.

It's quality has been well recognized in the space with many affiliates and influencers promoting it. Consequently, customer acquisition is very well diversified across organic search, affiliates, social media, and word of mouth. Using a longer-term trial strategy, the business also has a remarkable degree of trial-to-conversion predictability.

The owner is removed from development and instead the app has had a dedicated contract developer since inception, as well as outsourced customer support. A typical maintenance week is 7-10hrs, whilst growth sprints are 25-30hrs.

The owner is selling because she has hit her financial goal and wants to start again where she enjoys building from the beginning.

Due to the business' high growth, revenue and SDE figures are based on the most recent performance.