This listing is for an affiliate business and Amazon Associates created in November 2017 in the pet care niche. The Wordpress site provides readers with information and product reviews for a specific pet so they can be better pet owners. The business ranks highly for some very competitive keywords in a high-volume, lucrative niche. It has shown significant year-on-year growth in traffic and earnings and requires minimal work from the Seller.

The business primarily generates revenue from affiliate (79%) and Amazon associates (21%). The primary source of traffic stems from organic (94.6%) with a mainly US audience (74.3%).

For one of the leading affiliate relationships the business has negotiated double the standard affiliate commission. The Seller has confirmed the commission will stay in place for a minimum of 2-months after the sale. The affiliate sees no reason why the rate won't continue indefinitely but maintains the option to reconsider if necessary.

The website has a custom-built theme and affiliate management system on the back end. Content has been outsourced with the business building out specialty content that was written and reviewed by veterinarians. Social media accounts have been set up for the business including Facebook, Instagram, Pinterest, and Twitter though none are important in terms of traffic.

The business has an email list of 186 subscribers that has not been used or monetized yet, serving as a growth opportunity for the Buyer to consider. Another growth opportunity can be found through link building since the Seller has relied only on light outreach and creating content that gains links naturally and more information can be provided to active depositors.