For sale is the rare opportunity to acquire a 6 year old FBA business in Bathroom & Beauty Category for a low multiple.
This business has seen a marginal decrease in revenue in 2019 (-16%) owing to the owner prioritising other ventures and turning off PPC. SDE is down only -5%.
The business has six main products in the brushes category, with long-term organic rankings, 3,700+ product reviews and an average 4.0 star rating. Conversion rates for the top ASINs are 33-49% and the business has a Seller Account feedback with nearly 6,000 positive reviews.
The owner has literally worked 1 hour per week on the business for the LTM, checking stats and re-ordering stock 5 times a year. No products have been added and all inventory is shipped straight to FBA with a customer support VA handling any customer enquiries.
There are many actionable paths to growth including turning PPC back on, expanding the product range with the manufacturer, and more actively managing the listings.
The reason for the sale is that the seller is investing in a real estate venture.
Due to the low multiple and simple hands-off nature of the business, we are looking for a cash buyer that can close within a 7-10 day period.
Sale Pending: Yes
First Seen: Tue, Feb 11th 2020
Last Updated: Mon, Feb 17th 2020