Launched in 2017, this cooking accessory brand receives 75% of its product sales through Amazon FBA. They have a unique product line that is used with popular small kitchen appliances and household names.

The website received 1,562,003 sessions on the content website from Feb 1st, 2019 to Jan 31st, 2020, which is up 97% from the previous trailing twelve months. On the website, there are over 200 pieces of content focused on recipes, best accessories, meal plans, and more. The traffic to the website drives 25% of the revenue for the business and also helps to add 35 - 50 new email list subscribers per day as well.

The total email list size is over 35,000 subscribers and has proven to be a valuable asset for new product launches. The list allows for driving traffic to a variety of sources, like products and content.

The business also has the benefit of a sizable social media following including Two Facebook groups and a Facebook page with nearly 50,000 combined members that help the owners with product development ideas, new product color selection, and more. Plus, over 100 videos uploaded to Facebook with views from 1,000's and some upward over 100,000 views that drive visitors to recipes and products.

4,000+ YouTube subscribers with some videos having 20,000 to 48,000 views and growing. The videos are a combination of recipes and products.

Also, the business has a solid Pinterest following of 111,000 and multiple boards that drive targeted traffic to content and products.