Launched in 2005, this health and wellness sock brand specialize in non-binding socks as well as compression socks that provide enhanced circulation and comfort. Many customers have diabetes, some other health issues, or don't like constrictive socks and choose to buy these socks.

Nearly 90% of sales come through Amazon, with the remaining sales being divided between wholesale, eBay, Walmart, and website sales.

The owner fired his PPC agency in early Feb 2020 after delivering very poor results, and there are several areas to improve on Amazon beyond PPC efforts. One of the biggest opportunities outside of growing on Amazon is retail expansion. The business was recently invited into a pre-launch of a pharmacy trial program with the potential to be picked up by a major drug store chain.

The owner is looking to sell because a household income decline forced him to overdraw from the company leading to a personal debt burden that needs to be taken care of. The debt has created some cash flow issues that a new well-capitalized owner wouldn't have to deal with moving forward. The owner is very interested in seeing offers where he retains a minority equity position in the business because he would love to stay involved.