Back to Listings Affiliate/Display Advertising - Pet Food Resource - $17K Gross/Mo

Asking Price : $444,000

Annual Gross Revenue : $199,000

Annual Net Profit : $197,000

Profit Multiple : x2.25

Inventory Value: N/A

R-Index : 158

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From the Broker

Main Benefits

  • Firm foothold in the lucrative pet food niche
  • Solid organic search presence with rankings for c.50,000 keywords
  • Over 345 detailed articles on the niche
  • Lean operating model with high net margins


For sale is a scalable business within the highly profitable pet food niche with c.1.35M visitors throughout the LTM.

Launched in 2016, the business has quickly gained traction by providing detailed and highly informative articles focused on dog food selection for various breeds, ages, and dog food brands. With a vast library consisting of hundreds of in-depth posts, the site has become the go-to source of information for tens of thousands of monthly visitors looking to find the ideal product for their pets.

As pet ownership becomes increasingly popular (over 63 million households have a dog in the US alone), consumers are spending larger amount than ever before on pet food. With the market for pet food expected to reach $113 billion in annual sales by 2025, the business stands at the forefront of this lucrative niche.

Since inception, the owner has invested in continuous content creation, with the site amassing a vast content library of c.345 posts. This has helped establish a dominant organic search presence, with the business ranking for c.50,000 keywords.

The business presents a great acquisition opportunity for a new owner looking to take over a proven and authoritative content business. With strong traffic, lean operations, diversified revenues, and plenty of untapped growth opportunities, a new owner will be immediately set up for success.

* Revenue and profit figures are annualized on a last three-month basis.

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Sale Pending: No

First Seen: Tue, Mar 3rd 2020

Last Updated: Tue, Apr 7th 2020

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