Main Benefits

• Highly regarded B2B SaaS business in the event management software niche
• Clear market fit with over 1M attendees hosted using the software over 2019
• Highly attractive SaaS metrics with high LTV of c.$67,000
• Glowing user reception with stellar 5-star reviews on third-party review sites

Description

For sale is a highly regarded B2B SaaS business in the event management software niche with stellar 5-star reviews and over 1M attendees hosted in the LTM.

Launched in 2015, the business offers all-encompassing software for event management, marketing and field sales teams. Aimed at large global enterprises with high frequency event needs, the software provides a complete solution for both physical and virtual events with a suite of web and mobile applications providing a clear digital footprint of all attendees and sales prospects. Over its five-year operational history, the software has hosted c.8,800 events.

As data and feedback become of ever-increasing importance to event management, the event management software industry is set to grow at an impressive 11.6% CAGR through to 2023. With an established and effective product offering, the business targets an incredibly large and growing niche.

With impressive SaaS metrics, including a low customer churn rate of c.1% and a high LTV of $67,000 over the LTM, the business shows no signs of slowing down. With attractive unit economics and a strong brand, a new owner will have plenty of resources to invest in growth.

This business presents a great acquisition opportunity for a new owner looking to take over a scalable B2B SaaS business with a well-trained team staying post-sale, long and successful operating history, and a firm foothold in a rapidly growing niche.