Launched in 2012, this ecommerce business designs and distributes beer, wine, and whiskey-themed gifts. Soaps, candles, hot sauce, and drinkware.

This business has continued to grow over the years, and from 2018 to 2019, revenues increased by 34%, and seller discretionary earnings increased by an even more impressive 54%.

The business originally focused on the wholesale channel, but in 2019, roughly 70% of sales came via Amazon, 24% via wholesale, and the rest split between Etsy and the Shopify website.

The product line does exceptionally well during the holidays, where roughly 70% of the sales in 2019 came through in Q4. This means that during most of the year the owner spends less time working on the business and has plenty of time to plan for Q4. Having gone through this cycle since 2012, the owner can work with a buyer to develop a plan for continued success later this year during the 2020 Q4 sales cycle. On average, the owner works 10 - 14 hours per week with a small team. A family member handles the wholesale side of the business for 10 - 14 hours per week, and a designer is on retainer for 10 hours a month.

The owner is looking to sell because he recognizes gaps in his skills as it pertains to sales, SEO, Amazon advertising, etc. and he's not interested in hiring more staff or outsourcing these tasks.