Established in 2015, this Amazon FBA-based business sells simple stress relief and physical therapy fidgets. This is an ideal acquisition for a buyer looking for a solid yet simple to operate business with SDE growth of 408% for TTM compared to the prior same period and an average of 4.4-4.7 star reviews across all products.

The business is comprised of 8 Parent SKUS and 52 color variations. This trademarked brand dominates this space with Amazon's Choice badge on the hottest keywords and top rankings for the most relevant keywords in this niche. Many of these top keywords feature two to three products on page 1 for each keyword three years running. The product diversity is ideal with the top 5 products holding 18%, 11%, 8%, 8%, and 7% of the total revenue respectively.

There are many actionable clear paths to future growth including adding new SKUs (already in the works) as this brand is well-known in this space and would be a natural fit to add mindfulness and other therapeutic products. Opportunity also exists by adding Amazon Canada, Mexico and growing the existing Europe channel which only comprises of 2% of current revenue and hasn't been given any focus. There is also massive opportunity to utilize Facebook and Instagram ads. The owner has decided to sell because he recently started medical school full-time limiting his ability to focus on growing the brand.