Back to Listings $6.8K Per Month Advertising Site in the Health & Fitness Niche

Asking Price : $226,658

Annual Gross Revenue : $82,164

Annual Net Profit : $77,712

Profit Multiple : x2.92

Inventory Value: N/A

R-Index : 128

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From the Broker

This listing is for an advertising and digital product business created in September 2017 in the health & fitness niche. The WordPress site features meal plans, info products, and sponsored reviews of apps within a unique diet type. The business features plenty of content that can be repurposed and grow the asset with a majority of the content split between the Seller and outsourced writers. This business currently requires minimal effort from the Seller to maintain.

The primary source of revenue to the business stems from advertising (61%) from sponsored reviews of popular diet apps within the niche and digital products (39%) that the Seller has created for multiple options in terms of the diet style itself.

The top traffic sources to the business stem from organic search (91%) direct (4%) and Pinterest (1%) with the top countries in terms of traffic including the US (52%) the UK (5.8%) and India (5.5%) marketplaces respectively.

The Seller is currently using a project manager to help delegate the operations of an outsourced VA, manage content and the social media accounts, and is willing to consider staying on with the Buyer if they would like.

The business has a large email list (6,188 subscribers) that currently has over 30 email automations in place depending on the traffics current lifecycle. Sponsored content is also monetized within this email list offering a chance for these sources to promote their content on the assets newsletter for a set fee. A drip account is included with the sale which includes 253 subscribers and is used to track active and recent customers to target relevant up-sells and promotions.

This asset includes social media accounts for Facebook, Instagram, Twitter, Pinterest, Youtube, and a podcast which is published on the libsyn platform. Currently, Pinterest is the largest contributor to the business in terms of traffic numbers from the asset's social media accounts. An additional domain is included with the sale which redirects to the primary domain and no link building has been performed on the business offering a growth opportunity for the Buyer to consider. More information will be provided to active buyers.

*70% of the site's traffic goes to the top 3 pages.

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Sale Pending: No

First Seen: Tue, Mar 10th 2020

Last Updated: Tue, Apr 7th 2020

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