Back to Listings $5.6K Per Month Advertising Site in the Equipment Niche

Asking Price : $178,756

Annual Gross Revenue : $67,344

Annual Net Profit : $67,032

Profit Multiple : x2.67

Inventory Value: N/A

R-Index : 137

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From the Broker

This listing is for an Amazon Associates and advertising business created in October 2017 in the equipment niche. The Wordpress site features a "best of" and review style blog for heavy-duty outdoor equipment. The business features content that has been written by an outsourced writer which keeps the Seller's time spent on the business to a minimum of three hours per week.

The primary revenue sources for the business are generated from Amazon Associates (83%) and Ezoic (17%) display ads. The top three traffic channels for the asset include organic search (94%) direct (4%) and referral (1%) with the top countries in terms of traffic stemming from the US (74%) CAN (8.8%) and UK (3.2%) marketplaces respectively.

The Seller orders content from the same outsourced writer and attempts to publish new articles on a regular basis. The business includes social media accounts for both Facebook and Twitter though they are not important in terms of gaining traffic to the site. More information will be provided to active buyers.

*In February, an 18% Y-on-Y decline in Revenue was due to the Seller experimenting with Ezoic clickthrough rates.

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Sale Pending: No

First Seen: Tue, Mar 10th 2020

Last Updated: Tue, Mar 10th 2020

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