For sale is a unique FBA business in the Sports & Outdoor niche.
Three years ago the owner found a gap in the market for providing special-purpose outdoor wear to the surfing community and created a unique and immediately successful suite of neoprene-based products.
Since then the brand has ventured further into special-purpose wear for the diving, fishing and hunting markets where they have gained popular adoption and great customer feedback.
The business now offers around 100 ASINs across 5 product lines with an average 4.6 star rating.
In early 2019 the owner spotted an opportunity to branch out with a new brand into the wider retail market. Consequently he has let this brand sell-through so growth has flattened off with sales up slightly at +4% in 2019 vs 2018. The multiple reflects this situation.
There is a huge opportunity for a new owner to come in with additional working capital to restock and see immediate growth in sales.
The business is relatively hands off with the owner spending 5-10 hours a week managing Amazon. PPC is managed through a dedicated agency which the new owner can decide whether to retain.
The reason for the sale is that the seller is raising funds for a new venture in the retail space.
Sale Pending: No
First Seen: Wed, Mar 11th 2020
Last Updated: Wed, Mar 11th 2020