Back to Listings $5.3K Per Month Advertising Site in the Food & Beverages Niche

Asking Price : $164,094

Annual Gross Revenue : $63,180

Annual Net Profit : $59,676

Profit Multiple : x2.75

Inventory Value: N/A

R-Index : 134

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From the Broker

This listing is for a three-site package of Amazon Associates and advertising businesses created in May 2014 in the food & beverage niche. The Wordpress sites feature guides and comparison content for a popular beverage and equipment used for this niche in the home. The business has experienced year-on-year growth, has a well-diversified spread amongst the top three pages for all of the included domains, and requires minimal effort from the Seller to maintain.

The primary source of revenue for all three sites stems from Amazon associates (70%) and advertising (30%) using the Ezoic ad network. The primary source of traffic for all three sites stems from organic search (82% or more) with direct, referral, and social traffic accounting for 15% or less across all three domains. The top three countries in terms of traffic include the US, CAN, and UK marketplaces respectively.

As of recent, the Seller has not published any new content on a consistent basis and has maintained the business on more of a maintenance mode at this time. The business does not currently have any employees on the payroll, with all content written by the Seller. In the past, freelance writers were used to create the first draft for new articles, and the Seller would finalize the content with their signature voice prior to publishing.

The Seller recently used conversion rate optimization (CRO) services from Convertica, and this offers a growth opportunity as the revenue has not reflected these improvements at the time of listing this asset for sale. The business includes social media accounts including Facebook, Pinterest, Twitter, and Youtube though none are not important in terms of generating traffic or revenue to the business. An email list with about 1,050 contacts will be included with this asset, though this list has not been monetized or used at this time. This offers a growth opportunity for a Buyer to consider, and more information will be provided to active Buyers.

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Sale Pending: No

First Seen: Tue, Mar 17th 2020

Last Updated: Thu, Apr 9th 2020


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