This listing is for an advertising business created in August 2013 in the culinary niche. The WordPress site offers a range of recipes and has been featured in outlets like Yummly, Greatist, HGTV, and Buzzfeed. The trademarked, well-aged business has strong month-on-month traffic and year-on-year growth in traffic and income.

Each month the business brings in 1,967,622 unique monthly visits. With more people at home cooking, the business is seeing strong growth, showing resiliency and strength in the current environment. The primary source of traffic is organic search (80%), social (10%), direct (8%). The country responsible for the most traffic is the US (87%) followed by CA (7%) and the UK (1.5%).

The business earns primarily through ads that are managed through Adthrive. In the past, the business earned through sponsored posts but they are no longer live on the site.

Content is added every 4 to 8 weeks and while the Seller writes and adds content, they spend minimal time on the site on a day to day basis. Working on a post generally takes the Seller 8 hours total and they are passing on extensive SOPs for the benefit of the buyer. The seller spends about 10 minutes a week approving comments on the site and checking emails.

The business has an email list with over 17,131 subscribers. When a new blog post is published, an email goes out to everyone on the list with a snippet of the post. The email list is only used to generate traffic to the website and is not monetized, serving as a growth opportunity for the buyer to consider.

In terms of social media, the business has Pinterest, Facebook, and Instagram accounts with a combined social media following of 320,000. The Seller uses VA's to help with Facebook, Pinterest, and Instagram individually and other independent contractors to help with website and tech management, videography, and photography. Link building for the business was done primarily through membership in Facebook groups with bloggers within the niche who would link to other blogger's content.

*The seller's name and photo are on the website but they are not connected to the income or traffic of the business. The seller has requested the name and photo on the site be changed so it is no longer using their name or photo

*The business has also earned income from YouTube and Facebook videos in the past. As the Seller's images are in the YT videos, they will be closing down the channel. Income from videos is not included in the P&L or valuation but presents an opportunity for an additional income stream for a buyer.

*Around March last year the site experienced a larger decrease in traffic due to a glitch in Google's display results with rich snippets. This led to lower click-through rates and traffic. The Google glitch was fixed, rich snippets were shown properly again, and traffic started to increase back to normal levels. More information will be provided to active Buyers.