Back to Listings $18.6K Per Month Advertising Site in the Pet Care Niche

Asking Price : $610,581

Annual Gross Revenue : $222,960

Annual Net Profit : $222,024

Profit Multiple : x2.75

Inventory Value: N/A

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From the Broker

This listing is for an affiliate, Amazon Associates, and advertising business created in May 2016 in the pet care niche. The Wordpress site features reviews and informational guides for pet products. The business shows strong overall growth, particularly in the past six months, and requires minimal work from the Seller to maintain.

The primary source of income is through affiliate offers (59%), followed by advertising (40%), and Amazon Associates (1%).

The site generates traffic from organic (87%) direct (11%) and referral (1%) sources, with the top three countries in terms of traffic including the US (76%) Canada (7%) and UK (6%) marketplaces respectively.

The business has built up a strong backlink profile mainly via guest posting, building approximately 100 links from 60 unique domains. It also benefits from increased affiliate commission rates which will be included in the sale.

The content that exists on the site was outsourced to two writers who will not be continuing with the new owner. New content is posted infrequently. There was a drop in traffic in June 2019 after a Google update, however, the site has recovered and improved since then.

Currently, there is an email list of 2,120 subscribers but this isn't important in terms of revenue. Monetizing this list would represent an opportunity for the Buyer.

*The seller has another smaller site in the niche, the niche is broad and this site is more narrow in focus. This site will be disclosed to potential buyers and the seller agrees not to start any other sites in the niche.

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Sale Pending: No

First Seen: Mon, May 4th 2020

Last Updated: Thu, Dec 3rd 2020

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