Main Benefits

• Authoritative brand in the $20bn vaping niche
• Strong traffic profile with c.100M lifetime page views and keyword rankings for c.201,000 keywords
• c.$2.9M in revenues over the LTM and 102% revenue growth from 2018 to 2019 across a diversified revenue base
• Lucrative affiliate and advertising agreements with leading brands in the space
• Highly trained team staying on post-sale capable of running the day to day operations

Description

For sale is an authoritative content business in the lucrative vaping and CBD products niche.

Launched in 2015, the business is the world's largest vaping media website, providing unbiased in-depth informative guides and reviews for all vaping and CBD related products. With more than 600 review articles and 495 news articles.

Boasting over 1,100 posts, the business now ranks for c.201,000 keywords. In turn, the site has secured a robust backlink profile, attracting links from leading news platforms such as Bloomberg, Business Insider, and The Washington Post. The in-depth content and dominant organic search presence has helped drive growing traffic with the site attracting c.15M visitors over the LTM alone.

Targeting the lucrative vaping industry, which is set to grow at a staggering 20.3% CAGR over the 2018 to 2022 period to reach $29.4 billion in annual sales by 2022, the business has carved out a highly profitable position as the leading source of information on vaping and CBD related products.

The business presents a unique acquisition opportunity for a new owner to take over a proven and authoritative content business. With a robust SEO foundation, and a diverse range of affiliate programs, the business is primed for growth.