This listing is for an affiliate business created in July 2018 in the technology niche. The WordPress site features reviews and comparisons of companies that offer a particular type of internet service. The business has shown strong growth, ranks very well for local keywords, and requires minimal work from the Sellers to maintain.
The business generates all its income from several different affiliate programs.
The site's top traffic sources are organic search (~76%), direct (~19%), and referral (~5)% which comes from CA (~48%), US (~9%), and India (~4%). Also included, is another domain which now 301 redirects to this site. It was a successful site in its own right and the content has been combined into one site.
The Sellers have two full-time employees who work across several of their businesses. They dedicate about three hours a week to this particular site to upload content and perform outreach. Currently, two articles per month are uploaded. These employees will not be continuing with the Buyer. The site has a good amount of content already posted. There has been no CRO performed at all, which represents an opportunity for a Buyer.
There is the potential to expand the keyword research even further to create new content. An outreach campaign has been performed before which helps the sites to rank for a lot of the local keywords in their respective GEOs. Using this position to build and monetize an email list would also be a potential area of growth for a Buyer to consider.
*We've decided to use a 9-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.
Sale Pending: No
First Seen: Tue, Aug 18th 2020
Last Updated: Thu, Oct 15th 2020