Back to Listings $11.9K Per Month Amazon Associates Site in the Equipment Niche

Asking Price : $457,606

Annual Gross Revenue : $142,260

Annual Net Profit : $140,808

Profit Multiple : x3.25

Inventory Value: N/A

R-Index : 117

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From the Broker

This listing is for an Amazon Associates and display advertising business created in October 2016 in the equipment niche. The WordPress site features reviews and buying guides for various tools and an even spread of traffic among the top three pages, with the top search traffic page receiving no more than 7% of the total traffic. The business has also shown strong year-on-year growth in traffic and earnings.

The 17-year-old domain receives traffic from the US (~78%), CA (~6%), and GB (~6%) marketplaces respectively. The top three traffic channels stem from organic search (~93%), direct (~5%), and referral (~1%) sources. The top three pages of the site comprise of (~6%), (~3%), and (~3%) of the total traffic share respectively.

Time is saved on publishing articles thanks to a custom site template that auto selects images and outputs well-formatted articles. The main content writer is more than willing to continue working with a Buyer if they wish.

The primary link building tactics used by the Seller are niche edits and guest posts that are outsourced to agencies. There is an included domain that redirects to the main site that the Seller bought to merge content, which helped the site's money pages rank number 1 for a topic within the niche. More information can be provided to active Buyers.

*We've decided to use an 11-month average of net profit for the valuation as a more accurate representation of the business's current state.

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Sale Pending: No

First Seen: Tue, Aug 18th 2020

Last Updated: Sat, Sep 19th 2020


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